Dove

In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognise that beauty isn't simply about how you look.

Making a genuine difference

Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair.

Did you know

Over 50% women say their body disgusts them (Dove Internal Study 2002), and that the body fat of models and actresses portrayed in the media is at least 10% less than that of a healthy woman
Over 7.2 million people use Dove products every single week

How it all started

Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not a soap. Rather, this new bar contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957
It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users.
In 1995, Dove took its first significant step outside of the cleansing bar category in the US with the launch of Moisturizing Body Wash
Other categories soon followed:
1 Deodorants: 1997 (Europe)
2 Body Lotion: 1999 (Europe)
3 Facial Foam : 1999 (Japan)
4 Hair: 2000 (Taiwan)
With a simple, relevant promise, maintained and with a perceivably superior product and a magically delightful product experience; Dove Today is in 80 countries making Women beautiful everyday.