Lux

Lux, the soap of the beauty stars

Lux was first introduced to the Sri Lankan market in 1931. From its inception, Lux has been the leading beauty soap brand in the Sri Lankan toilet soap market.

In 2005, Lux introduced a new range of soaps with visible ingredients to enhance the bathing experience of our consumers. Lux also offers a range of shower creams for superior bathing benefits keeping astride with the changing needs of the Lux consumer. Lux brings out the star in you..

As the soap of the beauty stars, Lux has been closely associated with many of the most glamorous and sensual women of the silver screen. Lux has always been the only choice for many film stars all over the world such as Ginger Rogers, Madhuri Dixit and Aishwarya Rai.

Some of the famous Lux stars in Sri Lanka are Mable Blight, Rukmani Devi, Nita Fernando, Malini Fonseka, Sabeetha Perera, Swarna Mallawarachchi, Yasodha Wimaladharma, and Sangeetha Weeraratne

Lux Soap

The new range of Lux soaps with its visible ingredients caters to all your bathing needs enhancing your everyday bath experience. 

Understanding the beauty ritual of gorgeous stars the world over, Lux has captured their beauty secrets and has presented it in 4 modern and sensually shaped tablets.

• Lux Almond Delight – with almond oil, peach and cream
• Lux Orchid Touch – with orchid petals in jojoba oil
• Lux Nature Pure – with oil of kohomba and cucumber extracts
• Lux Golden Glow – with sandalwood oil and honey                 

Lux shower cream – the spa range

The new range of Lux liquids is the Spa range. With six new and exciting variants, Lux Shower cream Spa will soothe and relax your senses to give you the bathing experience you have been longing for.

• Lux White Spa - for radiant fair skin
• Lux Rich - for moisturised glowing skin
• Lux Pure Spa - for gentle skin care
• Lux Fresh Moisture Spa - for moisturise skin
• Lux Awaken Spa - for lively looking skin
• Lux De-stress Spa - for mind relaxation                 

Key facts

• First mass marketed toilet soap introduced in 1931
• Sold in over 100 countries
• Market leader in the beauty soap category in countries including India, Sri Lanka and Pakistan
• Celebrates 75 years of beauty in 2006                

75 years of beauty

Lux celebrates 75 years of beauty in Sri Lanka this year. The brand has planned a series of activities during this milestone year to involve its loyal consumers in the Diamond year celebrations. 

As a first of its celebratory activities, two exotic variants of soaps have been launched as limited edition variants. Rich with cocoa cream and strawberry vitamins, Lux "Chocolate Seduction" has been designed to nourish skin to leave it looking ‘deliciously’ gorgeous. This is the first time a chocolate soap has appeared in Sri Lanka and it is a first among branded soaps across the world. 

The second variant, Lux "Aromatic Glow", entrenches a delicate mix of lotus extract and aromatic oils that has been crafted to offer an exotic, lingering fragrance and glowing skin.

Lux will continue to set new trends as a true leader, creating aspiration and exploring new expressions of beauty in its Diamond year.

From our range