Astra believes that “good nutrition should be available to every child”. It is a powerful belief to hold in a society where consumers expect more from you than just your brand or product.
Up to 30% of calories in people’s diet should come from fat. This is 70 to 75 grams, for everybody, everyday, with at least 2/3rd being good fat.
But some fats are not only good, they are essential. Essential, because the body needs them but cannot make them. That’s why we have to eat them. World’s leading nutrition experts agree that our Spreads are the most simple, healthy and tasty way to provide the good essential fats your body needs daily.
A compelling Ambition
Astra grows great kids. Astra has the ambition to become the global iconic brand for kids’ growth – this means capturing mother’s hearts as well as their minds and taking a stand in the highly emotive and emotional area of mother’s love. We have a product truth to tell which is extremely powerful.
Children who are fed well with the right balance of essential fats and nutrients grow well physically, emotionally and mentally. The essential fats in Astra are essential to that growth because their bodies cannot make them. It is our reason for being.
Our goal is to make Astra synonymous with the essential fats and fat-based nutrients to children’s daily growth. We want to be in every meal, every day.