WFP
Unilever Sri Lanka supports the World Food Programme to raise awareness and funds for the 59 million children in the world’s developing countries who go to school hungry every day
Every child deserves to fulfil their potential
Together for Child Vitality is our partnership with WFP to improve the nutrition and health of poor school-aged children, while raising funds for WFP's school feeding programme and increasing awareness of the issue of child hunger. The three year partnership, signed in December 2006, fits well with our mission – to add Vitality to life – which unites our business and brings together our portfolio, partnerships and people.
Unilever believes that every child deserves the nutrition and hygiene he or she needs to develop to their full physical and mental potential. Hunger and malnutrition are still the biggest risk to the health of children worldwide, with one child every six seconds dying from hunger and related diseases. Together for Child Vitality supports the achievement of the United Nations Millennium Development Goals, specifically the first: Eradicate extreme poverty and hunger, and the second: Achieve universal primary education.
A promising future
The United Nations World Food Programme (WFP) in Sri Lanka received a welcome boost from Astra, our leading spreads brand in December 2008 with a contribution of Rs. 1.5 million to the WFP’s “Fill the Cup” campaign. This is a worldwide campaign launched in 2007 to raise awareness and funds for the 59 million children in the world’s developing countries who go to school hungry every day.
In Sri Lanka, “Fill the Cup” aims to literally fill a cup with food for 350,000 school children targeted by WFP and the Government of Sri Lanka- boosting their chances for health, education and a more promising future. WFP calculates that approximately Rs. 1.2 billion is needed per year to reach 350,000 children. While the sum may seem large, just Rs. 17 can provide one child with one cup of porridge or rice and curry. The price of a cup of coffee (Rs.100) is enough to feed a child in school for one week.
The mission of the flagship brand of the range, Astra, is to grow great kids, which tallies exactly with the objective of this project.
